casual

You set your schedule. Break your own rules, pay your own price.

not always, just when the vape with a curfew

Casual weekend-mode collage: schedule clock, $5 unlock receipt, locked-window texts, and the clear device

tap to get started • no apps • for the moments and rituals you choose • set your schedule • pay your unlock price • the going-out vape • patent pending • tap to get started • no apps • for the moments and rituals you choose • set your schedule • pay your unlock price • the going-out vape • patent pending • tap to get started • no apps • for the moments and rituals you choose • set your schedule • pay your unlock price • the going-out vape • patent pending • tap to get started • no apps • for the moments and rituals you choose • set your schedule • pay your unlock price • the going-out vape • patent pending •

Core device

The first Casual is clear for a reason.

Casual is not trying to disappear. The first shell is clear, bright, and a little nostalgic because the ritual should feel visible too: when it is on, when it is off, and when you decide to override it.

Clear Casual vape prototype shown from front, three-quarter, and side angles

How it works

your hours, your rules

Casual does not decide when you vape. You do. Then it makes changing your mind just annoying enough to notice.

Set a window.

Choose when Casual works. Friday-Sunday, 9pm-3am. Saturday morning. After dinner. Whatever "not always" means to you.

Phone screen showing Casual locked outside the active 9pm to 3am window at 4:17 AM

Pay to unlock.

You can still break your rules, if you're willing to pay. Your schedule, your price, your decision.

$20 unlock approved receipt showing active window, current time, and decision

Tell the story.

You paid $20 to unlock at 4am on a Tuesday? That's not a data point. That's a story. The receipt is the content: share it, screenshot it, flex or get roasted.

Financialized experiences

Vice already has a tab.

Premiums, penalties, cover charges, rideshares, munchies, impulse buys. Casual puts the unlock in the same world: not moralizing, just making the exception real enough to notice.

You choose the constraints.

Casual should feel self-authored, not parent-coded. You set the window, the price, and the escape hatch.

The exception gets a receipt.

Unlocks become visible: timestamps, ledgers, stickers, and small moments of accountability.

The ritual stays social.

The point is not quitting in public. It is keeping occasional use from quietly becoming all-day use.

Where Casual lives

Designed for the moments you choose.

Casual belongs in nights out, weekends away, long dinners, birthdays, shows, patios, and whatever else you decide is worth making a window for.

Built for intentional windows.

Casual triptych showing weekend, late-night, and show or festival moments

For people who like it, not people who need it.

Built for intentional windows and social rituals. The vape that knows when it's time to party.